Interview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2Listen now (23 min) | This is part two of my interview with Jon Mamela. Yesterday we explored his career at Procter & Gamble, Fairmont and his path to becoming Canada’s top destination marketing leader. In this part of the interview we explore how destination marketing is differ…
Good morning, Today’s essay looks at TikTok, the power of algorithms, and more. How do you market a country instead of a company? This week’s interview…
Edward Nevraumont
Interview: Jon Mamela, CMO of Destination Canada/City of Toronto -- Part 1Listen now (20 min) | I met Jon while interviewing for the role of CMO of the Emirate of Dubai. In this interview we talked about his path to being the…
Edward Nevraumont
Now that I am down to one post (plus a podcast episode) per week it has been a while since I have done a briefing. Since the briefing are not happening…
Edward Nevraumont
Interview: Tom Seery, founder/chairman RealSelf, Part 2Listen now (19 min) | My guest today is Tom Seery, founder and current Executive Chairman of RealSelf, the leading review site and marketplace for cosm…
Edward Nevraumont
Good advertising must not only capture a viewer’s attention, but also tie that attention to the brand AND have the viewer remember the ad and the brand…
Edward Nevraumont
Interview: Tom Seery, Founder/Chairman RealSelf, Part 1 Listen now (17 min) | My guest today is Tom Seery, founder and current Executive Chairman of RealSelf, the leading review site and marketplace for cosm…
Edward Nevraumont
There is a risk-reward trade-off for everything we do. So why did the FDA and the CDC recommend pausing distribution of a vaccine that seems to save fo…
Edward Nevraumont
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