Over the last few weeks, brands like Aunt Jemima were probably weighing the question of “how much market share will we lose?” against “how costly will it be to retain our employees?” 
Although TikTok’s lighthearted content might seem like a fad, the company has real potential to develop an effective marketing channel.
Edward Nevraumont
There are three significant problems with podcast advertising: tracking is terrible, targeting is almost non-existent, and friction is very high.
Edward Nevraumont
Unsurprisingly, experts generally believe not only in the importance of their own field, but also the necessity of greater resources, authority, and au…
Edward Nevraumont
I thought readers might be interested in seeing the ways that various brands have responded to the current political climate. To be clear, I am a marke…
Edward Nevraumont
Colleges glowingly describe their “on-campus experiences” as a key selling point for recruiting students. So what happens when schools are abruptly for…
Edward Nevraumont
You can understand that countries with first-hand experience of the SARS outbreak would take seriously the dangers posed by COVID-19. But why didn’t ot…
Edward Nevraumont
Good morning everyone, For many people, Mother’s Day highlighted the emotional strains of social distancing. As our collective anxiety grows, you can e…
Edward Nevraumont
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Marketing BS with Edward Nevraumont