Interview: Stuart Wood, CEO Carvel Law, Part 2Listen now (19 min) | This is Part 2 of my interview with Stuart Wood (CEO of Caravel Law). Part 1 here. In this part of the interview we talked about how one goes about marketing professional services firms. Stuart marketed both the leading firm in Canada, and now oversees a “s…
This is a shorter-than normal briefing primarily coving follow-up from last week’s essay on why, if the Facebook rebrand to “Meta” is successful, it wi…
In today’s essay, I’m not very interested in talking about the pros/cons of rebranding your company. Instead, I want to share my perspectives about a b…
It’s been a while since I have done a briefing. This one has sat partially finished for weeks now. But this week we have a sponsor, Hopin (see below), …
Interview: Stuart Wood, CEO of Caravel Law, Part 1Listen now (17 min) | Thank you for your patience as I take time with the new baby. It has been pretty great barely working (professionally) for the la…
Interview: Vineet Mehra -- Former CMO Walgreens; Chief Growth + Experience Officer Good Eggs -- Part 2Listen now (18 min) | You can find Part One of my interview with Vineet Mehra here. In Part Two of the interview I spoke with Vineet about his time at …
Interview: Vineet Mehra -- Former CMO Walgreens; Chief Growth + Experience Officer Good Eggs -- Part 1Listen now (22 min) | I delayed this week’s edition on the hope I would spend Tuesday after the long weekend completing a briefing. I have a ton of gre…
Interview: Angela Rizzo, CMO eSentire, Part 2Listen now (18 min) | This is Part 2 of my interview with Angela Rizzo. Angela was the CMO of eSentire, a leading company in the cyber-security space. …
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