Marketing BS with Edward Nevraumont
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Interview: Sam Heath, Head of Retail and CPG, Tim Horton's Listen now (17 min) | Sam Heath and I worked together at McKinsey many many years ago. He is now responsible for marketing Tim Horton’s in Canada (wher…
Edward Nevraumont
Jun 17CommentShare
Branding Hackers, Gymnastic Difficulty, Amazon Advertising, Star Trek Redshirts and more!
Edward Nevraumont
Jun 15CommentShare
Good morning, I hope you enjoyed yesterday’s interview with Charbel Zreik, managing principal at Manifestation Capital. He shared a great story about h…
Edward Nevraumont
Jun 9CommentShare
Interview: Charbel Zreik, managing principal Manifestation Capital, Part 2Listen now | My editor lost Internet yesterday causing the Tuesday essay to be delayed. It will be released later this week. In the meantime here is pa…
Edward Nevraumont
Jun 8CommentShare
Interview: Charbel Zreik, managing principal Manifestation Capital, Part 1Listen now (21 min) | My guest today is Charbel Zreik, managing principal Manifestation Capital. In 2012 Charbel founded a search fund, purchased DCI (…
Edward Nevraumont
Jun 2CommentShare
Last October, I stumbled upon a new piece of writing to add to my quake list: Brian Lui’s essay on a concept he calls “upside decay.” Lui’s piece did n…
Edward Nevraumont
Jun 1CommentShare
Interview: Joshua Kanter, former CMO PetSmart, Part 2Listen now (20 min) | I first met Joshua Kanter when we were working together as relatively junior associates at McKinsey. He has since gone on to have…
Edward Nevraumont
May 26CommentShare
I’ve regularly shared my opinion that convenience is underrated. Most customers don’t care about your product or service — so trying to “delight” them …
Edward Nevraumont
May 25CommentShare
Interview: Joshua Kanter, former CMO PetSmart -- Part 1Listen now (19 min) | I first met Joshua Kanter when we were working together as relatively junior associates at McKinsey. He has since gone on to have…
Edward Nevraumont
May 19CommentShare
You can’t visit a news site these days without stumbling across an article about platform economics. There is A LOT going on right now with platform ec…
Edward Nevraumont
May 18CommentShare
Interview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2Listen now (23 min) | This is part two of my interview with Jon Mamela. Yesterday we explored his career at Procter & Gamble, Fairmont and his path to …
Edward Nevraumont
May 12CommentShare
Good morning, Today’s essay looks at TikTok, the power of algorithms, and more. How do you market a country instead of a company? This week’s interview…
Edward Nevraumont
May 11CommentShare
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