In MARKETING BS, Edward Nevraumont exposes the propaganda being pushed by the marketing-industrial complex. Backed by compelling evidence, Edward explains why you are wasting your time with personalization, segmentation, loyalty programs, fancy commercials, and blind adherence to “data-driven marketing.” Then he shares what DOES work with shockingly simple logic.
Marketing BS — Annotated Table of Contents
Marketing BS — Annotated Table of Contents
Marketing BS — Annotated Table of Contents
In MARKETING BS, Edward Nevraumont exposes the propaganda being pushed by the marketing-industrial complex. Backed by compelling evidence, Edward explains why you are wasting your time with personalization, segmentation, loyalty programs, fancy commercials, and blind adherence to “data-driven marketing.” Then he shares what DOES work with shockingly simple logic.