Marketing BS Briefing: The AI-improved Feedback Edition

Thank you to everyone who volunteered to be a pre-reader of Marketing BS: The Book. It is highly appreciated. There were a lot of you! I WILL write you all back individually, but last week was a little crazy for me (hence why I was not able to get my essay into the hands of my editor in time, and you are getting a briefing this week!). If you did not raise your hand last week, but would like to be a pre-reader of Marketing BS, just let me know by replying to this email. Thank you all!

In the meantime, my “comic book podcast” is going very well. If you were on the fence on listening, check out this index of all episodes or the “1962 year in review” episode.

News

  • Facebook: The FTC and 46 states attempted a sweeping lawsuit against the social media giant. Yesterday all that came to an end when a moderate judge tossed everything out without even an oral argument. My understanding was the biggest issue was the definition of Facebook as a monopoly. The lawsuit tried very hard to define their market as “Companies exactly like Facebook” and ruling out everything from Snap, LinkedIn, Twitter, Vine, TikTok, etc. It was so convoluted that it killed them before they even got started… $FB jumped almost 4% on the news and took the company over $1T in valuation. I don’t think Apple and Google will be so lucky.

Marketing

Marketing to Employees

Business and Strategy

  • Peloton: Ben Thompson argued that “Phase One” of the internet was about technology. Phase Two was about economics. And now Phase Three is about politics. In May Peloton announced plans to build a $400MM factory in the US. Byrne Hobart ($) argues this is only partially about supply chain - a second driver is that this increases the company’s US-based head count by 2/3rds and concentrates them in one place. The first step in getting a member of congress to care about your business.

COVID and the New World Order

AI, Machine Learning and GPT-3

Careers

Fun

Quotes

When I started writing the book, I also began collecting quotes that I could consider using at the start of chapters. I am going to start including a few of these from time to time in these briefings

  • Napoleon: “The definition of military genius is a man who can do the average thing when everyone else around him is losing his mind”

  • Mark Twain: “A classic book is one everyone wants to have read but no one wants to read”

  • Wilbur Wright: “…in 1901 I said to my brother Orville that men would not fly for fifty years. Two years later, we ourselves were making flights… I have ever since distrusted myself and have refrained from all prediction…”

  • Otto von Bismark: "With a gentleman I am always a gentleman and a half, and when I have to do with a pirate, I try to be a pirate and a half."

Keep it simple,

Edward