Marketing BS: HBO, Disney, Cannibalization and Synergy
|Edward Nevraumont||Dec 14, 2020|
This week’s Marketing BS podcast takes a look at the challenges and opportunities of re-branding and forming partnerships. I interview Blake Harrison, the head of marketing for Pet Plan — a leading pet health insurance company that’s about to adopt a new name.
Warner’s bold move
On December 3, WarnerMedia CEO Jack Kilar published a Medium post with some …