Marketing BS Weekly Briefing, Nov 17th, 2020

Spotify acquisition, Lyft as platform, German COVID humor, Host reads, Cost to revenue, optimal fraud, Wellness programs, Super monkeys, and more...

Nov 17, 2020

∙ Paid

Tomorrow’s interview is with Peter Fader, Professor at Wharton. It is the first interview that is NOT with a CMO. IT is both very good (I think), and very important. His “buy until you die” framework…

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