Marketing BS Weekly Briefing, Nov 17th, 2020
Spotify acquisition, Lyft as platform, German COVID humor, Host reads, Cost to revenue, optimal fraud, Wellness programs, Super monkeys, and more...
Tomorrow’s interview is with Peter Fader, Professor at Wharton. It is the first interview that is NOT with a CMO. IT is both very good (I think), and very important. His “buy until you die” framework…
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