Next Week and Last Chance
Join hundreds of other CMOs and CEOs as part of Marketing BS+
Marketing BS goes premium next week. Today is the last day to buy your membership at 50% off. Sign-up here. Or sign-up your whole company by subscribing four people from the same company and get unlimited additional subscribers from the same organization (will require five people starting tomorrow).
Next week you can expect:
Monday Essay: The Disruption of Celebrity Endorsements
Tuesday Briefing: What tech employees believe, the meaning of Disney’s reorganization, anti-influencers, the furniture market, and more…
Wednesday/Thursday podcast: Steve Huson and a dive into the Pro.com business model
On Friday I will share one of those posts with the non-member subscribers.
Going forward you can expect the regular analysis of the latest news and deep essays on topics like…
“Tactics vs Strategy”
“Inputs vs Outputs”
“The impact of the ‘Metagame’ on marketing careers”
“User Experience that Matters”
“Downsides to Efficiency”
“IQ vs Expertise”
“The Future of Live Events”
“One Throat to Choke”
“The Problems with Reviewing and Rating Performance”
And interviews with people like…
CMO Walgreens
CMO Crunchbase
CMO Remitly
CMO Ancestry.com
CEO Michael’s Genuine
Subscribers will also have the opportunity to join member-only discussion groups and listen to live recordings of podcasts.
Together we WILL shift the marketing function towards a more rational, impactful and long term creating function. Join us!
Keep it Simple,
Edward