Caelus Zane Nevraumont was born last Wednesday. I was able to leave the hospital on Saturday with a healthy little baby boy, and his very healthy moma. Everyone is doing great, but I took this week off from writing Marketing BS (and may take next week off as well. TBD). In the meantime, you could check out my non-marketing related newsletter/podcast Super Serious 616. Or here are a couple of Marketing BS’s greatest hits if you are a relatively new reader:
Everything is Marketing was one of the earliest posts before I found my legs in the current format, but it is a good starting point on articulating the idea that marketing is not just advertising and costs per click.
Marketing to Employees is a central idea that the newsletter often returns to - How much of marketing is not aimed at customers at all and why it matters (and a June 2020 follow-up, “Brands are Deeply Saddened”)
Starbucks, Loyalty and Breakage: If there is one thesis about Marketing BS it is just saying words does not make it so. Market research is often not about market research. Performance is not about performance. In this case, Loyalty programs are not about loyalty. This is how they really work
Real Fidelity is a term I invented to discuss the impact of fidelity on marketing effectiveness. The concept is important far beyond just marketing performance, as the post-COVID-19 world is making clear. This was written pre-COVID-19, but extra relevant post March 2020
Keep it simple,
Edward
Congratulations, my dear Edward, on this brand new family upgrade. :-)