Interview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2
marketingbs.substack.com
This is part two of my interview with Jon Mamela. Yesterday we explored his career at Procter & Gamble, Fairmont and his path to becoming Canada’s top destination marketing leader. In this part of the interview we explore how destination marketing is different from traditional “company” marketing.
Interview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2
Interview: Jon Mamela, CMO Destination…
Interview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2
This is part two of my interview with Jon Mamela. Yesterday we explored his career at Procter & Gamble, Fairmont and his path to becoming Canada’s top destination marketing leader. In this part of the interview we explore how destination marketing is different from traditional “company” marketing.