Marketing BS: Coinbase and Mission-Based Companies
marketingbs.substack.com
Over the last year and a half, I have continued to develop my central argument that a company’s consumers don't care about the company’s moral stances, but a company’s employees DO care — a lot.Recently, the concept of marketing to employees has emerged in the mainstream media, especially for tech companies.
Marketing BS: Coinbase and Mission-Based Companies
Marketing BS: Coinbase and Mission-Based…
Marketing BS: Coinbase and Mission-Based Companies
Over the last year and a half, I have continued to develop my central argument that a company’s consumers don't care about the company’s moral stances, but a company’s employees DO care — a lot.Recently, the concept of marketing to employees has emerged in the mainstream media, especially for tech companies.