When you need someone to perform a marketing activity for your team, you would benefit from hiring someone with previous experience undertaking that precise task. And ideally, you want someone who, in addition to having that marketing experience, is smart at learning new things and applying their skills to novel situations.But there’s a common problem: for any given pay level, there is a trade-off between experience and intelligence.
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Marketing BS: Contra Expertise
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When you need someone to perform a marketing activity for your team, you would benefit from hiring someone with previous experience undertaking that precise task. And ideally, you want someone who, in addition to having that marketing experience, is smart at learning new things and applying their skills to novel situations.But there’s a common problem: for any given pay level, there is a trade-off between experience and intelligence.