Good morning everyone, Last August, I wrote an essay called “The Upside of Legibility.” The term “legibility” refers to the standardization and commodification of products, services, and ideas. For instance, think about how the marketing industry has transitioned from illegible (e.g., the
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Marketing BS — Downside of Legibility
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Good morning everyone, Last August, I wrote an essay called “The Upside of Legibility.” The term “legibility” refers to the standardization and commodification of products, services, and ideas. For instance, think about how the marketing industry has transitioned from illegible (e.g., the