For the last six weeks, I have highlighted ways to apply marketing concepts to pandemic responses. Today, I pivot back to a more “pure marketing” question that I’ve been repeatedly asked by Marketing BS readers and the portfolio companies I work with: “How should we think about marketing during this crisis?”
Marketing BS: Marketing During the Pandemic
Marketing BS: Marketing During the Pandemic
Marketing BS: Marketing During the Pandemic
For the last six weeks, I have highlighted ways to apply marketing concepts to pandemic responses. Today, I pivot back to a more “pure marketing” question that I’ve been repeatedly asked by Marketing BS readers and the portfolio companies I work with: “How should we think about marketing during this crisis?”