But as soon as the government changed those metrics into goals, the participants — lured by incentives — shifted their behavior. We can no longer trust that the metrics can measure what they were designed to measure.
Another excellent piece Edward. It is so easy to become blinded by the ever important growth hacking mentality that anyone involved with marketing at a growth-stage company typically has to endure. Finding the time and space to work on improving the things that matter the most is incredibly important; it's even more important to vocalise this to the rest of the company. What can you do, however, when OKR's are set at the top-level for growth with targets clearly reliant on the CMO to pursue? (Also the college admissions thing was pretty wild to read about!)
Another excellent piece Edward. It is so easy to become blinded by the ever important growth hacking mentality that anyone involved with marketing at a growth-stage company typically has to endure. Finding the time and space to work on improving the things that matter the most is incredibly important; it's even more important to vocalise this to the rest of the company. What can you do, however, when OKR's are set at the top-level for growth with targets clearly reliant on the CMO to pursue? (Also the college admissions thing was pretty wild to read about!)