The experiment continues. Fader and Nevraumont explore the latest earnings results where brand spend seems to be up, while direct response spend is down. This is very different than any other downturn we have seen in the past. What is going on? We explore at least three theories.
Edward, Peter, we've not met. I am direct marketer. I disagree with most of your analysis and prognosis here. Can you share a transcript.? Are you open to discuss? Sincerely, Stewart
Edward, Peter, we've not met. I am direct marketer. I disagree with most of your analysis and prognosis here. Can you share a transcript.? Are you open to discuss? Sincerely, Stewart