In 2013, I was Chief Marketing Officer at A Place for Mom (an Expedia-type company for senior care), when I decided to write a book about marketing. I wanted to share my general philosophy that marketing should be easy, but that marketers were being constantly drawn to trendy strategies that distracted them from what really mattered. With a full-time job, I thought I could write a chapter or so a week and get the book done in a year. So I purchased the domain
Welcome to Marketing BS
Welcome to Marketing BS
Welcome to Marketing BS
In 2013, I was Chief Marketing Officer at A Place for Mom (an Expedia-type company for senior care), when I decided to write a book about marketing. I wanted to share my general philosophy that marketing should be easy, but that marketers were being constantly drawn to trendy strategies that distracted them from what really mattered. With a full-time job, I thought I could write a chapter or so a week and get the book done in a year. So I purchased the domain