Marketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?Listen now (13 min) | Some quick updates: I have an essay in progress. Will hopefully get it to you in the next couple of weeks Stand up comedy is coming along. My first “big show” is on Tuesday. If you are in Seattle feel free to stop by at Club Comedy. If anyone is interested…
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Marketing BS Podcast: Southwest Loyalty and some announcementsListen now (12 min) | Happy new year! Expect fewer posts this year. I will keep going with this podcast, but I am shifting my time commitment to (1) get…
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Marketing BS Podcast: Streaming Grab BagListen now (14 min) | Plus some Marketing BS updates
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Marketing BS Podcast: Fader's BooksListen now (22 min) | In which I interview Peter about his new book
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The First Step on the Journey to Customer Centricity
Marketing BS Podcast: Strategy vs TacticsListen now (17 min) | A deeper dive into this week's essay
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For any business story — like the Disney shuffle, Twitter turmoil or the FTX collapse — it can be interesting to look at things through the lens of…
Occupation romance headwinds, brand vs DR follow-up, IKEA horror, Severance as a marketing tool, editing audio with text, very short stories, and…
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Marketing BS with Edward Nevraumont