I am on vacation this week. There is no essay or briefing. Part two of Juney Ham’s interview will come out as scheduled on Wednesday. If you are lookin…
Edward Nevraumont
Interview: Juney Ham, former CMO Hired, Part 1Listen now (18 min) | My guest today is Juney Ham, co-founder and CEO of Beacon. He was previously an executive at Expedia and Airbnb, and CMO of Hired…
Edward Nevraumont
The acquisition of Locker Room makes perfect sense for Spotify. The company wants to “own” audio in all forms and channels. As such, they are moving qu…
Edward Nevraumont
Interview: Geoff Henshaw, former CMO Stoko, Part 2Listen now (17 min) | My guest today is Geoff Henshaw, former CMO of Stoko. Stoko manufactures and distributes kneebraces built into athletic wear that…
Edward Nevraumont
Thank you for all the warm wishes after last week’s post. Many of you assumed that I am stopping Marketing BS entirely. I miscommunicated. I am pulling…
Edward Nevraumont
Interview: Geoff Henshaw, former CMO Stoko, Part 1Listen now (17 min) | My guest today is Geoff Henshaw, former CMO of Stoko. This is part 1 of the interview where we explore his career at Shoes.com, 1…
Edward Nevraumont
tl/dr: I have a new product coming out in March, an unaffiliated podcast launching in the next two weeks, and Marketing BS+ will be going on hiatus for…
Edward Nevraumont
Interview: Steve Schildwachter, CMO of a major Washington DC museum, Part 2Listen now (18 min) | My guest today is Steve Schildwachter. This is part 2 of the interview where we dive into his time as CMO Museum of the Bible. Tr…
Edward Nevraumont
Interview: Steve Schildwachter, CMO of a major Washington DC museum, Part 1Listen now (20 min) | My guest today is Steve Schildwachter, former CMO of Museum of the Bible. Steve started his career working at advertising agencie…
Edward Nevraumont
Today’s essay looks at Roblox in the context of loyalty programs — especially in terms of customer acquisition.
Edward Nevraumont
Surprise! I am switching the dates of the essay and briefing this week. This week’s sponsor is launching a new product and needs to keep it secret unti…
Edward Nevraumont
Amy Gordona, CMO Kestra Financial, Part 2Listen now (21 min) | My guest today is Amy Gordona CMO of Kestra Financial. Amy had an incredible career in more traditional financial services before…
Edward Nevraumont