Marketing BS is the deepest dive you will find on what is really happening in the marketing function - every Tuesday morning. Written by an actual practitioner who has led marketing organizations at all company sizes, it is a contrarian look written specifically for CMOs and other marketing and business leaders. You won’t find compiled links or top ten lists, just deep analytics on the drivers of business growth.
Here is what people have to say
“Edward is the actual legit version of Tim Ferris”
Enmi Kendall, General Partner, Healthy Ventures
"I love Marketing BS. The writing is clear, engaging, and thought-provoking. This should be required weekly reading for any marketing executive, much like Ben Thompson's Stratechery is the standard for strategy professionals."
Jason Goldlist, Cofounder TechTO; former GM/Head of Marketing, WealthSimple
"Always good. I don't know how he does it"
Nicolas Murat, Partner, Levant Capital
"I really love the Marketing BS newsletters! I rarely have time to read these kind of things, but I always make time for this one. Really great insights & a different way of thinking. I find it very valuable as a CMO."
Leena Jain, CMO, HumanScale
"Wow. Marketing BS is really amazing. One day it might be remembered as the pinnacle of the industry. I love it"
David Atchison, CEO/Founder NewEngen; Former CMO Zulily
"Edward is an amazing writer and overall smart dude. Marketing BS is always rewarding and worth the time spent…..most importantly what he says generally jives with my real world experience."
Cannon Ghelani, Principal, Shorerock Group
"Marketing BS is so flippin good! Edward is creating phenomenal content. I am so glad to receive my Marketing BS email every week".
Lindsay Pedersen, Author, Ironclad Branding
"Marketing BS is a constantly great read. I can’t tell you how few weekly newsletters I even open, let alone read and I always read Marketing BS. I often read it on Tuesdays before I get out of bed. Every part holds my attention"
Andy Morris, Founder, Seattle Vacation Homes; former VP Ops TaskUS
Who is Edward Nevraumont?
Edward is a Senior Advisor with Warburg Pincus (the private equity firm). Previously he was CMO/CRO at General Assembly, where he helped build and prepare the company for a $412.5MM sale to Adecco. As CMO at A Place for Mom, he steered the company from the brink of collapse to generating 30% annual growth over multiple years. As an executive at Expedia, he created the VIP Hotel program, Expedia Rewards, and the first landing pages organization. He’s done his time at at McKinsey, Procter & Gamble, and earned an MBA from Wharton.
You can find out more at www.marketingbs.com.
There is nothing else out there like Marketing BS. Join the movement. Let’s clean up the stable together.