Good morning everyone, The outcome of the presidential election surprised many people — including the pollsters. But were the polls actually wrong? And if so, why were they wrong? What can the election results teach us about surveys in general and market research in particular?
Marketing BS: People don't care about your polls
Marketing BS: People don't care about your…
Marketing BS: People don't care about your polls
Good morning everyone, The outcome of the presidential election surprised many people — including the pollsters. But were the polls actually wrong? And if so, why were they wrong? What can the election results teach us about surveys in general and market research in particular?