Good advertising must not only capture a viewer’s attention, but also tie that attention to the brand AND have the viewer remember the ad and the brand. Stories are one of the most powerful ways to accomplish that feat.
Marketing BS: Risks of Storytelling
Marketing BS: Risks of Storytelling
Marketing BS: Risks of Storytelling
Good advertising must not only capture a viewer’s attention, but also tie that attention to the brand AND have the viewer remember the ad and the brand. Stories are one of the most powerful ways to accomplish that feat.