Marketing BS with Edward Nevraumont

Marketing BS with Edward Nevraumont

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Tesla, Cybertruck, Market Research, and Sizzle

Peloton, Popeyes, and Viral Advertising

AI, Fake AI, and Google

Does Online Marketing Work?

Airbnb, Scale, and Fraud

Pizza Hut and Customer Acquisition through Product Innovation

Free Speech, Facebook, and Adidas

The NBA, China, and Marketing to Regulators

WeWork and Vision

Tumblr, Pornography, and Unseemly Arbitrage

Vaping, Juul, and “Bad Companies”

Amazon, Apple, Google, and Sort Order

NFL and Scarcity

StarBUCKS, Loyalty, and Breakage

What’s in a name?

Marketing Lessons from Spider-Man vs. the Avengers

Is the CMO role obsolete?

Investing for the Long Term in B2B

Why are Customer Acquisition Costs Going Up?

Where Could This Go?, Part II

Where Could This Go?

Marketing for Investors

Happy Double Prime Day

Presidential Emails

Marketing to Employees

Facebook Currency, Cannes Advertising Awards, and more Privacy

State of the Internet

“Sign In with Apple” and digital advertising

Investing for the Long Term

Everything is a marketing problem

Marketing BS: The Event

Marketing BS — Annotated Table of Contents

Are you selling Tylenol or vitamins?

Investment BS

Welcome to Marketing BS

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