Sitemap - 2020 - Marketing BS with Edward Nevraumont

Interview: Joe Megibow, CEO Purple Innovation. Part 2

Interview: Joe Megibow, CEO Purple Innovation. Part 1

Marketing BS Premium Briefing: December 22

Marketing BS: Contra Expertise

Interview: Blake Harrison, PetPlan (Fetch by The Dodo), Part 2

Interview: Blake Harrison, Petplan (Fetch by the Dodo), Part 1

Marketing BS Weekly Briefing: December 15, 2020

Marketing BS: HBO, Disney, Cannibalization and Synergy

Podcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 2

Podcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 1

Marketing BS Briefing: December 8th, 2020

Marketing BS: Tony Hsieh, Zappos, and Customer Service

Podcast: Russell Barnett, CMO of My/Mo Mochi, Part 2

Podcast: Russell Barnett, CMO My/Mo Mochi, Part 1

Marketing BS Bonus Briefing: December 1st, 2020

Marketing BS Briefing: November 24

Marketing BS: Convenience

Podcast: Peter Fader, Wharton Professor, Part 2

Podcast: Peter Fader, Wharton Professor, Part 1

Marketing BS Weekly Briefing, Nov 17th, 2020

Marketing BS: Reach and Frequency

Podcast: Matthew Quale, President Bask Bank, Part 2

Podcast: Matthew Quale, President Bask Bank, Part 1

Marketing BS Weekly Briefing November 9th, 2020

Marketing BS: People don't care about your polls

Podcast: Rob Singer, CMO Remitly, Part 1

Podcast: Rob Singer, Remitly/Ancestry - Part 2

Podcast: Rob Singer, Remitly/Ancestry - Part 1

Marketing BS Weekly Briefing November 2nd, 2020

Marketing BS: Reviews and Ratings

Podcast: Michelle Burrows, Procare - Part 2

Podcast: Michelle Burrows, Procare - Part 1

Marketing BS Weekly Briefing October 27th

Marketing BS: Inputs and Outputs

Marketing BS Free Edition Oct 23, 2020

Podcast: Steve Huson, Pro.com, Part 2

Podcast: Steve Huson, Pro.com, Part 1

Marketing BS Weekly Briefing: Disney, Motel-6, Anti-influencers, Zoom friction, Loving Vietnam, Geniuses vs Butterflies, Reactistan and more...

Marketing BS: The Disruption of Celebrity Endorsements

Next Week and Last Chance

Podcast: Adam Doppelt, Co-founder FreshChalk/UrbanSpoon - Part 2

Marketing BS+ Company-Wide Unlimited Memberships

Podcast: Adam Doppelt, Co-founder FreshChalk/UrbanSpoon - Part 1

Marketing BS Weekly Briefing: Severance, Antitrust, TikTok, TAM, SNL and a Grocery Store Musical

Marketing BS: Coinbase and Mission-Based Companies

Wendy White, Egencia, Part 2

Podcast: Wendy White, Egencia, Part 1

Marketing BS Weekly Briefing: Influencers, Potato Chips, Braces, Incentives and Nuclear Fusion

Programmatic Advertising, Cookies, Tracking and Targeting

Introducing Marketing BS+

Podcast: Fred Swaniker, ALX Part 2

Podcast: Fred Swaniker, ALX, Part 1

Marketing BS Weekly Briefing: Right Wing Firms, Baby Name SEO, Upfronts, Football incentives, Bank note bridges and more

Employees vs Customers

Podcast: Nick White, Osano, Part 2

Podcast: Nick White, Osano, Part 1

Marketing BS Weekly Briefing: Open vs Closed Door, Dashboards, Hugh Jackman, Wikipedia tourism and more

Optimizely, CRO, and Menu Design

Podcast: Alex Norman, TechTO Part 2

Podcast: Alex Norman, TechTO, Part 1

Marketing BS Weekly Briefing: Mulan and Disney Employees, Pay Localization, Tour de France Incentives, Witness Protection Program

Marketing BS: Real Fidelity and Marketing to Employees

Jason Goldlist, WealthSimple, Part II

Jason Goldlist, WealthSimple, Part 1

Marketing BS Weekly Briefing:

Happy Labor Day

Marketing BS Weekly Briefing: iOS 14, Palantir, Local SEO and the Worst Tourist Attractions by State

Marketing BS podcast teaser

The future of marketing and Augmented PR

Marketing BS Links 8/25 - eCommerce acceleration, Cross linking, and "Cuties"

Apple, Bundling, and Media

Marketing BS Links 8/18 - Epic, Humans and the fastest star in the Galaxy

Marketing BS: Stripe and HR as a marketing function

Marketing BS Links 8/11/20 - Bill Gates, TikTok, and Bend it Like Beckham

10 True Fans

New Experiment: Marketing BS Links Aug 4, 2020

Amazon and Managerial Incentives

GPT-3, AI Dungeon, and the future of marketing

Marketing BS: How to reach $1 million in annual compensation as an employee

Harvard, Human Capital, Signalling and Selection Effect

Culture, Police and Nauseating Displays of Loyalty

Advertising Boycotts and Mascots

TikTok and new marketing channels

Joe Rogan and Podcast Advertising

When the players are the referees

Brands are Deeply Saddened

Remote Schools and Local Maxima

Experience and Progressions

Pandemic Theater

Sweden, Facebook, and Fast Feedback

Marketing BS: Marketing During the Pandemic

Models versus Experiments

Customer Heterogeneity

Metrics and Goals

BONUS MarketingBS - Follow-up and Links April 3rd, 2020

Infections, False Positives, and Personalization

Pandemics and Plagiarism

Marketing BS: A quick update

Coronavirus and Cohorts

Bloomberg and What Advertising Does

Corona — The Beer and Virus

Transparency and Customer-Based Corporate Valuation

Spotify and Podcasts

Super Bowl and Adjacency

What do you think: Does it REALLY matter what content appears next to your own ads?

Concerts, Zoom, and Real Fidelity

Brand Awareness, Royal Sussex, and Casper

Advertising, Propaganda, and De-radicalization

New York Times, Location Tracking, and Privacy